Regions Bank Marketing Strategist in Birmingham, Alabama
Thank you for your interest in a career at Regions. At Regions, we believe associates deserve more than just a job. We believe in offering performance-driven individuals a place where they can build a career --- a place to expect more opportunities. If you are focused on results, dedicated to quality, strength and integrity, and possess the drive to succeed, then we are your employer of choice.
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At Regions, the Marketing Strategist acts as the primary marketing contact for business groups. Ensures implementation plans are place for programs and leads and development and management of major bank-wide promotional campaigns and targeted programs.
Understand business groups and its business objectives and acts as partner and advocate on business groups behalf
Represents Marketing by building usefulness, credibility and reliance on data driven marketing programs for business success
Articulates and advocates for program development needs and works with partners to ensure implementation and communication plans are in place for programs
Leads the management of major bank wide promotional campaigns and targeted programs
Develops and applies research/knowledge of competition around decisioning best practices to enhance overall performance of the program
Identifies customer sub-segments and targets for acquisition, increases wallet share and retention
Develop appropriate value proposition for the customer
Develop annual marketing plan and generate interim plans as needed
Set well defined goals and thresholds for programs and testing
This position is exempt from timekeeping requirements under the Fair Labor Standards act and is not eligible for overtime pay.
Bachelors degree in a related field
Five years banking and marketing experience
Skills and Competencies
Ability to negotiate and influence others
Independent decision making ability
Ability to analyze and evaluate data and facts
Strong communication skills
Extensive planning skills
At Regions, our culture focuses on five core values that are a commitment to how we will do business:
Put people first
Do what is right
Focus on your customer
Through these values, our mission to make life better drives our desire to improve and make a positive difference in the communities where we work and live through financial investments and volunteering.